One of the most frequent questions we get asked is, "What are the most popular paint colors?"
Guess what? I can tell you!
C2 Paint has the technology to keep track of every single color that's tinted; this means we have real-time accurate information to tell us what colors we are actually using, not just what paint chips folks take home to try.
No surprise, White is the most popular color family, and not just because it's been a dominate color trend lately. It's also used extensively for ceilings and trim, which means that white always pops to the top of the list.
Ah... but which whites?
C2-516 Architectural White is the most popular, followed by C2-692 Milk Moustache, C2-804 Sheer, C2-612 America’s Cup, and C2-932 Coconut.
There's an interesting feature that all these whites have in common: even the palest of tints are made using color recipes comprising of multiple pigments to create colors that are always rich and compelling, even white! C2 uses a full-spectrum approach to designing color; utilizing multiple pigments that represent more of the color wheel and never any black pigment, even for black paint!
After the popularity of white, where are we headed? Check it out; Warm Neutrals are occupying center stage. Gray is still going stong as part of the color conversation, but warmer neutrals, like Shiitake, have never left the conversation.
C2-928 Paper Clip is the leader followed by C2-911 Shiitake, new entry C2-912 Smidgeon, C2-992 Seraph, and C2-994 Grout.
One of the lovely new colors that has been showing up is C2-851 En Pointe. This enigmatic neutral along with C2-849 Buttermilk, dominate the choices on page 76 of the fan deck.
White isn't the only big color trend we are seeing.
Stalwart shade C2-965 Stout is joined by newcomers C2-885 Jabberwocky, and C2-981 Aperture in the deep toned accent space.
(Interesting little story about the color Aperture: this was the last color in the line-up to get named. We really struggled with how to name a color that looks like black, but has no black pigment. It was down to the wire, time to go to the publisher and we still struggled. Name considerations ranged from Darth to Deep Space 9. Yikes. When Aperture was proposed, there was a visible sigh of relief. Yes! The name Aperture is compelling and lets you know it's both elegant and mysterious, perfect for the C2 Paint color name vibe.)
Blue toned neutrals such as C2-989 Esoteric, C2-959 Bel Canto, and C2-977 Wellspring are making their presence felt as well.
The commonality of all these colors? We prefer color that falls within the realm that we call "complex neutrals". The color itself can range from pale to deep, but we gravitate towards liveable, timeless color that makes us feel good.
C2 Paint has created one of the most comprehensive and thoroughly vetted color palettes of sought-after hues.
Check out the palette for yourself and see why C2 Paint colors are special.
Robin Daly is the 3rd generation owner of Daly's Paint & Decorating stores. She is passionate about supporting people with their home improvement projects, loves how color can transform a space and knows a thing or two about how to get things done.